Structure And Functions Of Attitude

Structure Of Attitude 

Four important components cognitions, evaluative responses, behavioural intentions, and behaviors make the attitude structure. the attitude structure is a series of interrelated thoughts, feelings, and intentions, any change in a component of an attitude structure changes the others attitude structure because attitude structure is dynamic. The Cognitive Structure of an attitude includes an object label, rules, and a set of knowledge. Evaluative structure of an attitude make by component stronger positive and negative emotions, feelings of like dislike, hatred, happiness and love. Behavioural predisposition of an attitude involves a behavioural tendency toward the object to behave in certain ways that are consistent with that attitude.

Functions Of Attitude

There are several important functions of attitude which gives information about, who we are really. Functions of attitudes direct our feelings and thoughts about any objects or situation. Attitudes shows individual feelings, thoughts, intentions, and behavior which helps us to reach our goals. Attitudes help in reducing our ego, fears and anxieties. favourable attitude towards any object aids or rewards us, and unfavourable attitude towards any object punishes us. Attitude is a efficient way of evaluating objects and reinforce his or her self- image. Attitudes is a general evaluations about people, places, objects, and issues. Attitude functions guide choices, actions and a sense of identity and belonging. Attitudes can differ on the bases of objectivity and subjectivity. Attitudes functions can be differ in strength, some attitudes can be more impactful and predictive of behavior than others. attitude strength depends on both objectivity and subjectivity, objective nature of attitude are stability, resistance, accessibility, spreading. whereas subjective nature of attitude are ambivalence, perceived moral basis of attitudes. Attitudes can be stored in memory. attitude change with Implicit and explicit measures can be useful in predicting the behavior of any person separately or in combination.